Kent Precision Food Groups X Hershey: Product Naming & Wrapper Design (Morning Walk)
Role: Copywriter
My favorite part of this project was coming up with the name. Although the client ultimately chose Candy Shop I still have about 700 different names in my back pocket. I loved playing around with decadent and lavish words describing these hot or cold chocolate beverage mixes and I wanted the packaging to reflect the luxe quality while still appealing to the every day buyer with these classic candy flavors.
